Tanya
Aggarwal

Account Director building digital marketing that performs — nine years turning briefs into brand voice, campaigns into CPL wins, and client relationships that stick. Currently leading a 15+ brand portfolio across B2B, D2C, SaaS, health & real estate at Oxper Martech.

See the work ↓ Let's talk
9+Years, Agency-Side
15+Brand Portfolios
90%+Client Retention
Tanya Aggarwal
Own the P&L. Own the punchline.
CenturyPly✦
NuGenomics✦
Ion Exchange✦
Voot✦
OnePlus✦
Dr. Oetker✦
GoRewise × Coca-Cola✦
Camb.ai✦
Nous Hitech✦
UNO.Care✦
Stratasys✦
Mahadhan Agritech✦
Inspect Properties✦
NoJetLag✦
Qudify✦
CenturyPly✦
NuGenomics✦
Ion Exchange✦
Voot✦
OnePlus✦
Dr. Oetker✦
GoRewise × Coca-Cola✦
Camb.ai✦
Nous Hitech✦
UNO.Care✦
Stratasys✦
Mahadhan Agritech✦
Inspect Properties✦
NoJetLag✦
Qudify✦

About me

Strategy with a
strong point of view

Nine years in, and I still think the best campaigns are the ones that make people stop scrolling and hit the CPL target. I've spent my career on the agency side — which means I've pitched to CHROs on a Monday and written a Dussehra caption for plywood by Wednesday, and enjoyed both.

I run integrated strategy end to end: paid media, SEO, social, web, and increasingly, AI-native workflows that let a 12-person team move like a 20-person one. My north star is simple — every rupee of media spend should tell a story and show up in the dashboard.

Off the clock, I'm usually mid-Kathak-riyaaz, on a yoga mat, or plotting the next trip. Turns out discipline transfers well between a stage and a client scorecard.

How I work

01
Own the P&L, not just the plan
Budget, delivery & growth on 15+ live accounts
02
Build teams that don't need babysitting
Hired, mentored & scaled a 12-person cross-functional squad
03
Let AI do the busywork
Prompt engineering & AI workflows baked into every account
04
Retention is a strategy, not a hope
90%+ retention across a multi-crore billing book

What I bring

Full-funnel, full-stack

Everything a modern account leader needs to run a portfolio solo — strategy through to execution.

Strategy & GTM

  • Integrated campaign management
  • Go-to-market planning
  • Brand & growth strategy
  • Account management

Leadership

  • Cross-functional team leadership
  • Hiring, onboarding & L&D
  • P&L management
  • KPI frameworks

Client success

  • Stakeholder management
  • Retention & upsell
  • New business development
  • ROI & budget reporting

AI & emerging tech

  • Generative AI workflows
  • AI-powered content & video
  • Prompt engineering
  • AI-assisted web development

Creative & web

  • Landing page development
  • Website development
  • Content & social strategy
  • Marketing automation

Selected work

A glimpse of the craft

Creative, campaigns & brand work across categories — click any piece to zoom in.

Career path

The long way round
(the good way)

Aug 2023
Present
Account Director
Oxper Martech, Gurugram
  • Own P&L, strategy & delivery for 15+ active accounts across B2B, D2C, SaaS, health & real estate
  • Drove 5x lead volume & 33x impression growth YoY across key accounts
  • Managed 20+ international exhibition campaigns across UAE, South Africa & Vietnam
  • Built & mentor a 12-person cross-functional team
Paid MediaSEOTeam LeadershipP&L Management
May – Aug
2023
Account Manager
Oxper Martech, Gurugram
  • Established KPI frameworks; delivered campaigns averaging 18% CTR improvement
  • Owned end-to-end execution across 5 client accounts
Campaign ManagementKPI Reporting
Nov 2022
Apr 2023
Client Success Manager
Macaw Digital, Hyderabad
  • Managed US-based B2B & D2C clients across aviation, mattresses & health
  • Owned website dev, SEO & social for the full portfolio
USA ClientsWebsite Development
May – Nov
2022
Key Account Manager
Sociowash, Delhi
  • Key clients: CenturyPly, OnePlus, Voot & Dr. Oetker
  • Led the Voot serial campaign; executed the CenturyPly Alzheimer's Awareness campaign — 2M+ impressions
OTTFMCGIntegrated Campaigns
Mar 2021
Apr 2022
Branding & Social Media Manager
DigiDir, Noida
  • Owned branding, content & web for a portfolio of USA-based D2C, SaaS & fashion clients
D2CSaaSBranding
2017
2021
Early career — Solomo Media, BlueAnt Digital & freelance
Delhi & Noida
  • Social & event coverage for Shipra Mall, Rockland Hotels & Mosaic Hotel
  • Co-led creative for Uber India's Diwali campaign

Receipts

The numbers behind the noise

5×
Ion Exchange
Lead volume scaled 299 → 1,566 YoY; CPL down 26% across ₹9.5L+ annual spend
167%
Camb.ai
Daily sign-ups doubled (100–150 → 300+); total grew 21,229 → 56,568 within ₹4.5L
33×
Nous Hitech
LinkedIn impressions 32K → 10.9L in 10 months, 55% follower growth
₹14.32
Inspect Properties
CPL vs. ₹300–500+ industry benchmark for real estate lead gen
90%+
Oxper Martech
Client retention across 15+ active accounts, multi-crore annual billing
2M+
CenturyPly
Impressions on the Alzheimer's Awareness 360° campaign rollout

Toolkit

What's in the stack

AI Tools

ChatGPT
Claude
Gemini
Grok
Google AI Studio
Cursor
Adobe Firefly
Kling
Sora
Veo
Seedance
Figma
Google Stitch

Paid Media

Google Ads Manager
Meta Business Suite
LinkedIn Campaign Manager
Google Display Network

Analytics

Google Analytics 4
Agency Analytics
Keyhole
Hootsuite

CRM & Email

Zoho Campaigns
Mailchimp
ActiveCampaign

Design & Web

Canva
Adobe Photoshop
Adobe Illustrator
CorelDRAW
WordPress
MS Office

Credentials

Education & certifications

Postgraduate
PG Diploma — International Marketing
SGGSSC, University of Delhi · 2016–17
Undergraduate
BSc. Physical Science (Computer Science)
KMC, University of Delhi · 2012–15
Certification
Digital Marketing Certification
Industry-recognised
Certification
Graphic Design
Adobe Photoshop & Illustrator
Certification
Managing Services
NPTEL, IIT Certification

Let's connect

Open to new rooms
to make noise in

Open to Account Director & Lead AM roles

If you need someone who can walk into a client review, defend the CPL, and still have opinions about the Reel hook by Thursday — let's talk.

✉
tanyaaggarwal94@gmail.com
☎
+91 98997 77140
◎
Delhi, India
in
linkedin.com/in/tanyaggarwal

Beyond the brief

What keeps the strategist sharp

Kathak Dance Yoga Reading Travel